So you’ve built your website. You’ve built some links to it and you are ranking well for a number of the keywords that you have identified as ones which will drive traffic. You have set up a Google Analytics account and know you are getting a good number of visitors each month. Great, right?
Well, perhaps not. Unless all of these things result in increased sales, the amount of time, energy and not to mention money that you have put into marketing your website will all be for nothing.
If you are suffering with a low conversion rate, then how you go about increasing the number of sales that your website gets for you?
Grab their attention quickly
Unless you are providing the relevant information that your visitor needs within the first few seconds of them landing on your page, it’s likely that they will hit the back button and try to find something else. It needs to be clear that, if they have been searching for a specific product for example, that there is a header, a good quality image and a summary description, along with a price for the item above the fold of the page so they know they have found the right thing.
Make it engaging
Once you have their attention, you then need to ensure that you engage them with the content on your page. Make sure you don’t have big paragraphs of unbroken text; instead, keep it clear and concise with headers and bullet points where appropriate. Consider things like videos – it’s often not a good idea to have ones which load automatically, especially if someone is trying to browse in quiet or are listening to other music at the time, whilst things like large image files can cause an annoying delay in the page loading time.
Try different things & analyse your goals
It’s important that you don’t just settle on the first semi-successful web page design that you come up with. Instead, try a combination of image and text placements, copy and images to see which works best. Make sure you set up Analytics goals to measure how successful your optimal customer journey is during each phase of the testing. You’ll then be able to work out which features are going to be the most successful for permanent use on your website.
Optimise for mobiles & tablets
A rapidly increasing number of people are browsing the web using their mobile phones, as well as tablet devices such as iPads. For this reason you need to make sure that you test your website to ensure it adapts and loads on devices with smaller screen sizes. Alternatively, you may want to consider creating an actual mobile version of your website, which would be a simplified, stripped-back version with less images and only the really important information. If you don’t have a website which is suitable for use on mobiles and tablets, you could potentially be losing vast numbers of customers.
Fluid Digital offer a range of services including website design in Manchester. They can help to increase your conversions and improve your online sales figures.